Protecting the Creators of the American Dream

About Us

WBA Insurance Services is committed to providing quality insurance products at an affordable price. The leaders and partners of WBA Insurance Services are guided in our activities and behaviors by the following values, which we share with our quality insurance carriers and member agents throughout the state:

Ethics and Integrity - We will adhere to the highest standards of ethics and integrity and will not tolerate anything less from ourselves or our partners.

Service - We will exceed the service expectations from our members and clients.

Quality - The first time and every time, the best programs we can find.

Communications - Ask the question and the answer shall be found.

Relationships - Care, trust, honesty and respect will be shown in every situation.

Teamwork - We will cooperate with and contribute to all initiatives and goals of the Wisconsin Builders Association® and it's members

Professionalism - We will be the resource of exceptional value to our members and clients as well as each other.

Continuous Improvement - “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Benjamin Franklin. WBA Insurance Services will continue to seek out the best Insurance options available to the members of the Wisconsin Builders Association® and the public.

Jerry Deschane, CAE
Chief Executive Officer
Wisconsin Builders Association Executive Vice President

Jerry, as the Executive Vice-President of the Wisconsin Builders Association (WBA), is responsible for overseeing and coordinating all Association programs and services, including those provided by WBA Insurance Services. Jerry supervises a team of professionals who provide insurance, education, political, informational, networking and lobbying services to WBA’s 7,000 members and 25 local associations throughout Wisconsin. He is the Chief Executive Officer of WBA Insurance Services.

Jerry is a Wisconsin native who grew up in Crivitz, a small town 50 miles North of Green Bay. The son of a home builder, Jerry worked in radio broadcasting for several years before moving to Madison in 1986 to oversee the press operations of Tommy Thompson’s first campaign for Governor. After six years working for the Thompson Administration, Jerry joined the Wisconsin Builders Association in 1993. He was WBA’s chief lobbyist for 14 years. He left briefly to establish a contract lobbying firm before returning as WBA’s staff leader in September of 2009.